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UNDERGRADUATE PROGRAMS IN

PUBLIC RELATIONS AND STRATEGIC COMMUNICATION

探花视频

Why Study Public Relations and Strategic Communication

Prepare for an exciting and creative career that combines a passion for writing, current events, popular culture, and media with the ability to solve problems, think strategically, and communicate effectively. At 探花视频, you will develop strong storytelling and analytical skills while learning how to craft messages that inform, engage, and influence audiences across platforms. Through hands-on experience and real-world applications, you will be prepared for careers in media, communications, public relations, and related fields.

Reputation Is Everything

Learn how to shape narratives, manage moments, and build trust across media, platforms, and audiences that matter.

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Degrees & Programs

In 探花视频鈥檚 accredited public relations and strategic communication undergraduate program, you will use your creative energy to develop skills in digital and social media, integrated marketing, crisis communication, visual design, online video content, copywriting, and media relations, all while being just miles from New York City.

UNDERGRADUATE DEGREES & PROGRAMS

BA in Public Relations and Strategic Communication Minor in Public Relations and Strategic Communication Minor in Social Media

Career Path & Outcomes

The need for public relations and strategic communication specialists is growing, and professionals can find jobs in media/entertainment outlets, nonprofit organizations, corporations, or government. The skills you learn in 探花视频鈥檚 undergraduate program will help prepare you for an exciting career in this fast-paced, rewarding field. According to recent graduate surveys and labor market data:

A young man with dark hair and a striped scarf stands in a busy city square surrounded by colorful billboards and tall buildings, looking upward with a slight smile. People walk in the background.

探花视频 public relations and strategic communication graduates work in many different industries and for leading companies and organizations, including:

  • Council on Foreign Relations
  • ESPN
  • Fox News
  • iHeartMedia
  • NBC Universal
  • The New York Times

Public relations and strategic communication graduates are also pursuing advanced study at prestigious universities, including:

  • Boston College
  • Boston University
  • Columbia University
  • New York University
  • Syracuse University

95%

Graduates who were employed, in graduate school, or both, within a year after graduating

10,300

Projected job growth by 2035

U.S. Bureau of Labor Statistics

$99K

Average annual salary of those with a PR degree in the New York City region

U.S. Bureau of Labor Statistics

Practice in Public

What you鈥檒l do

  • Practice creating strategic media relations campaigns and developing social media strategies
  • Write press releases, brochures, and newsletters
  • Learn best practices and skills in online audio and video content, blogs, websites, and digital analytics
  • Create a pro bono public relations campaign for a nonprofit as your capstone project

Gain Hands-On Experience

Included in the more than a dozen campus media organizations at 探花视频 are chapters of the Public Relations Student Society of America and The Swing Agency, a student-led integrated communication agency.

Explore the Opportunities

Go Global

Journey beyond the classroom through Herbert School鈥檚 study away programs. Past programs have included experiences in Rome, Cuba, Los Angeles and New York City.

A young man in a blue shirt and jacket smiles while standing in front of a glass entrance displaying the word BUCHWALD. The setting appears to be indoors, with warm lighting and modern decor.

Students Have Recently Interned At:

  • Atlantic Records
  • Billboard magazine
  • Edelman
  • Fox News
  • Madison Square Garden
  • Viacom
  • Warner Bros. Discovery
  • Weber Shandwick

Related Subjects

Management

Learn the strategies behind the effective management of people and operations, including even the best natural-born leaders.

Journalism

Tell impactful stories as you master digital, broadcast, and print reporting, learning modern storytelling and social media in the world鈥檚 media capital.

English

Choose an English program that fits your love of reading, passion for writing, or ambition to join the fast鈥慻rowing world of print and digital publishing.

Sports Media聽

Gain skills to report, produce, and promote sports stories with hands鈥憃n experience and unmatched access to nearby pro teams and organizations.

Contact Us

Office Information

Department of Journalism, Media Studies, and Public Relations

View Department

Department Chair

Jingsi Christina Wu, PhD
Professor, Dept. of Journalism, Media Studies, and Public Relations

516-463-5226

Email
A NATIONAL STANDARD OF EXCELLENCE

探花视频鈥檚 Department of Journalism, Media Studies, and Public Relations is fully accredited by the prestigious Accrediting Council on Education in Journalism and Mass Communications, distinguishing it as one of the finest in the country.

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